Ball in the 6 · INSIGHT
The Six Degrees of the 6
McKeyra Peter · Toronto · 6 min read
Ball in the 6 covers every angle of the game with one platform. Player, Fan, Coach, Team, Organization, Business. Six degrees, one record, one engine underneath.
The shape of the platform follows the shape of the game. A coach sees a roster where a player sees a profile. A parent sees a schedule where an organization sees a billing report. The underlying record is the same.
Player
Profile, stats, recruit board. The athlete owns the record. Lifetime stats are free. The hook that gets athletes in. Every Player is a data node and every data node travels with the player from a community gym to a college pipeline.
Fan
Picks, feeds, belonging. Fans drive distribution. Ad impressions, betting referrals, apparel pull-through. Parent is a subtype of Fan — the most engaged Fan there is.
Coach
Workspace, scouting, comms. $29.99/month. The Coach is the operator who pulls Players into the platform. Capp, Vance Reports, and the scouting flow live here.
Team
Roster, scheduling, shared stats. The team is the network multiplier — one Team brings 12 to 25 Player accounts. The Team surface is the connective tissue between Coach and Player.
Organization
Program management, billing, brackets, standings. $1 per registered player per program. The core B2B revenue unit. League management lives here. So does the registration backbone for tournaments and youth pathways.
Business
Brand, jersey, sponsorship marketplace. The Business surface backs the 6 — brands sponsor leagues, leagues sponsor players, players become media. Wear US apparel is the commerce layer underneath.
Six lenses, one truth
That is the invariant we will not trade away. Single source of truth. Six lenses. The role you log in as determines what you see, not what is true. The Player and the Coach and the Organization all see the same game — they just see it from where they stand.